Shebie King is the passionate founder and driving force behind AEM Creative Agency – a boutique Australian-based music and events company known for producing bold, meaningful, and memorable experiences that amplify both artistry and social impact.

With over a decade of experience in the entertainment industry, Shebie’s roots lie in film, television, and the screen arts, where she honed her craft as a writer and creative collaborator. From working on set to working behind the scenes, she’s spent years immersed in storytelling, production, and the dynamic rhythm of the industry. These formative years sharpened her ability to blend emotion with structure, creativity with strategy – a skillset she now brings into the music and live events space.

Since launching AEM, Shebie has worked alongside a wide range of acclaimed artists across film, TV, and music, helping to bring their stories to life through carefully curated events, campaigns, and experiences. Her approach is collaborative, energetic, and deeply values-driven – with a strong belief that success in the arts isn’t just about talent or timing, but about dedication, joy, and a sense of purpose.

Whether she’s helping to produce an intimate songwriter showcase, spearheading a charity-driven concert, or crafting a creative pitch, Shebie brings an unmistakable spark to everything she touches. Her commitment to creating space for meaningful connection – between artist and audience, cause and community – is what sets her work apart.

At the heart of Shebie’s vision is a simple philosophy: work hard, stay kind, and never forget to have fun along the way.